Privacy Policy

Effective Date: April 29, 2026

Last Updated Date: April 29, 2026

Entity: FEED ADDA

Service: Dairy Feed Formulator (Web Application & Website)

1. Introduction

This Privacy Policy outlines how FEED ADDA collects, uses, and protects information provided by users of the Dairy Feed Formulator. We are committed to ensuring your privacy is protected in accordance with applicable data protection standards in India.

2. Information We Collect

To provide and improve our services, we collect the following data:

  • Identity & Contact Data: Mobile Number (for OTP verification), optional data like Name, Email ID, District, and State & Company/Dairy farm name.
  • Service & Nutritional Data: Category of animals, milk production, milk fat %, growth stages, body weight, ingredient choices, quantities, and local raw material prices.
  • Technical Data: IP address, browser type, and device information captured via secure server logs for system performance and security.

3. Purpose of Data Processing

We process your information for the following purposes:

  • Account Management: To maintain personalized feed profiles, saved recipes, and subscription status.
  • Algorithm Optimization: To refine formulation logic based on user-driven nutritional trends.
  • Industry Research: We reserve the right to analyse anonymized and aggregated data (e.g., regional trends in maize pricing or protein requirements). This data may be shared with industry partners or researchers; however, no personally identifiable information (PII) is ever revealed in this process.

4. Data Security & Retention

  • Security: We employ SSL (Secure Socket Layer) encryption and secure cloud hosting (MongoDB Atlas) to protect your data against unauthorized access, alteration, or loss.
  • Retention: We keep your personal data for up to three (3) years after your last login to support your account and services. After that, it is deleted or anonymized. Non-identifiable (anonymized) data may be kept longer for analysis and improvement.

5. Third-Party Sharing

We do not sell your personal identification data (Name, Phone, or Email). We only share data with:

  • Service Providers: Subcontractors essential for operations (e.g., SMS gateways, hosting providers).
  • Legal Compliance: Administrative or judicial authorities if required by Indian law.

6. User Rights

As a user, you have the right to:

  • Access & Update: Review your personal information via the "Profile" section.
  • Data Deletion: Request the permanent deletion of your account and personal data by contacting our support team.

7. Cookies

Our web application uses cookies to enhance functionality and user experience. You may choose to decline cookies through your browser settings, though this may limit certain features of the Dairy Feed Formulator.

8. Last Update

“We may update this Privacy Policy from time to time. Any changes will be posted on this page along with the revised ‘Last Updated’ date. Your continued use of the service after such updates constitutes your acceptance of the revised policy.”

9. Contact Information

For any queries regarding this Privacy Policy or your data, please contact:

  • Data Controller: Sanjay Kumar Patel
  • Entity: FEED ADDA
  • Email: contact@dairyfeedformulator.com
  • Address: 56, Jamaliya, Mariahu, Jaunpur, Uttar Pradesh, India – 222161